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TLC Permanently Appoints Aibangbee

Cairo Aibangbee

Following an initial 12-month fixed term contract, The Literary Consultancy is delighted to be appointing Cairo Aibangbee as a permanent member of its core staff team. Aibangbee will remain part-time, and begins her role as Programmes and Marketing Officer on 2nd April.

Since her original appointment in March 2023 as Programmes and Marketing Assistant, Aibangbee has taken up the reins delivering on TLC’s existing Marketing and Communications strategies. Having familiarised herself with TLC’s current strategies and branding, her creative approach to social media led to a wide-ranging campaign for TLC’s Being A Writer Festival in Summer 2023, to which TLC welcomed hundreds of writers from across the world, including a range of influencer-ambassadors from Twitter and TikTok hand picked by Aibangbee. The Festival featured a keynote from bestselling author and ghostwriter Will Storr, and its five weeks of online sessions on everything from creative wellbeing to how to build readerships enjoyed 2,000 digital watch-backs.

Following the introduction of several new services at TLC last year including Developmental Editing and Power Hours, Aibangbee also created digital content that centres writers’ testimonials, bringing the voices of TLC’s clients to the forefront of our social strategy. She also now hosts a monthly Writers’ Café where writers can come together on our Circle platform and talk about what’s going on in their writing lives.

The focus for Cairo’s role in 2024 will be on building key marketing relationships, and delivering on a new content plan which has sprung out of a series of focus groups and surveys with writers and which looks at how TLC can maximise 26 years of author service expertise to empower writers to build healthier, happier writing lives.

TLC Director Aki Schilz said of the appointment:

“Right from the get-go, we knew that Cairo had lots of brilliant and creative ideas to apply to how we communicate to our audiences about what TLC is, why we exist, and the value we bring to our various communities: from writers working seriously on their projects to publisher and agency partners seeking professional support services. As a writer herself, Cairo has put a lot of thought into really unpacking the importance of our services and products, identifying pain points and using these to spearhead thinking around how we can improve and develop our marketing strategies and really help writers thrive. Her passionate advocacy is also one of the things that initially drew us to her at interview stage, and I look forward to seeing her develop her skills professionally.”

Cairo can be reached by email at

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