TLC Advisory Board

Virginia BarryVirginia Barry

Virginia began her career in the Bio-medical industry, first in marketing for a medical device corporation in California, before moving to the leading US strategic Bio-Medical consultancy based in New York. Returning to Europe after a number of years, Virginia applied her marketing skills to the Music Industry where she worked in Artist Management for over a decade. Virginia now works in entertainment based strategic consultancy, including the publishing industry, undertaking work in the UK, the US and China.

Virginia holds Masters Degrees from Trinity College, Dublin and Johns Hopkins University, USA and an MBA (2011) from Cass Business School, London, with a specialism in the entertainment/media economy.

Virginia’s key areas of expertise: Strategy, marketing, research and reporting, talent management, entertainment industry economics


Piers BearnePiers Bearne

Piers Bearne is a writer and serial media entrepreneur. He is Chairman and Co-Founder of Global Transport Forum, Global Financial Conferences and Ecochem, and advises major media companies on M&A and events strategy.

Writing as Piers Alexander, his first novel, The Bitter Trade, won TLC’s Pen Factor Competition 2013 and is now out on the market. His website is


Piers’s key areas of expertise: Writing, self-publishing, digital and media entrepreneurship, NED work


Nick McMahon Nick McMahon

Nick McMahon has over 20 years’ experience in creating and managing businesses in the design and technology sectors. He was a founder of: intelinest, a developer and operator of networked electricity load management technology, Red Fig, a technology and service provider (UK Millennium Product) that pioneered large scale multi-platform live viewer interaction with TV, Modular, an award winning landscape design, manufacture and construction system, MAC and nmlstudio, architecture and product design consultancies and MTP a furniture manufacturer. Nick holds the current positions of CEO of intelinest, MD and Chairman of Modular and Principle of nmlstudio and is an advisor to a number of companies. Nick has operational experience in Europe, Asia and the Caribbean, is a Chartered Engineer (MIStructE) and began his career at Arup working on projects with leading architects around the world. Nick holds a Masters in Engineering from the University of Leeds.

Nick’s key areas of expertise: Company creation, development strategy, corporate governance, Intellectual Property development and management

Jacob Ross

Jacob Ross has been hailed as ‘a writer of formidable technical range and emotional depth’. His novel Pynter Bender was published in September 2008 to much critical acclaim. It was shortlisted for the 2009 Commonwealth Writers Regional Prize and chosen as one of the British Authors Club’s top three Best First Novels (2009).

Jacob is also the author of acclaimed short story collections, Song for Simone and A Way to Catch the Dust. He has edited and co-edited numerous anthologies of short stories and is a committed and highly gifted creative writing teacher. He has taught, amongst other places, at Arvon and Goldsmiths University and currently lectures in Narrative Craft and International Literature in England and abroad. Jacob has mentored many promising writers through to successful completion of their manuscripts. He is a Fellow of the Royal Society of Literature and has been a judge of the V.S. Pritchett Memorial Prize, the Olive Cook, Scott Moncrieff and Tom-Gallon Literary Awards. Jacob also currently works as a manuscript assessor for TLC.

Jacob’s key areas of expertise: Writing, publishing, editing, diversity and inclusion

Tom Wilcox

Tom Wilcox is a Partner at Counterculture. Tom’s clients include the ICA, DACS, De La Warr Pavilion, Clore Leadership Programme, Hofesh Shechter Company and Frantic Assembly.

Tom was Managing Director at the Whitechapel Gallery where he oversaw the £13M expansion of the gallery. He previously worked at Arts Council England, the Poetry Society and PricewaterhouseCoopers. Tom is a Chartered Company Secretary and qualified accountant.

Tom was a contributor to the book Common Ground, a collection of writing about authorship and place. He is a musician and a music curator.

Tom’s key areas of expertise: Arts funding, finance, governance and strategic and business planning

Craig Pollard

Craig Pollard has been fundraising for nearly twenty years . He is a qualified accountant with an MSc in Violence, Conflict and Development (SOAS), and in 2003 became a fundraiser with Turning Point, going on to successfully lead the fundraising at Amref UK and SOAS.  For the last four years, Craig has been an international fundraising consultant.  He is a Partner at More Partnership, a UK-based fundraising consultancy with a growing international reputation.

When not on various adventures with his family, from backpacking in Venezuela and Colombia to travelling around the Balkans, Craig advise a broad range of clients on everything from strategy and finance to training and coaching. Recent clients include big organisations like WaterAid, the Palestinian Museum, Medical Research Council, and Save the Children, and many smaller ones including North Northumberland National Park and Horizons Trust UK/Gambia.

Five years ago Craig and his wife set up the charity “Cycle Africa” and cycled more than 17,000 kilometres from London to Cape Town, South Africa.  The journey was “affirming, exciting and exhausting in equal measure; it took one year and one day to get to our destination and another year to recover”.   As a result of this adventure, Craig is now a regular speaker at the Royal Geographical Society on fundraising and expeditions. He is a trustee of Amref Health Africa (UK) and is very proud to support the small, inspiring and brilliant TLC.

Craig’s key areas of expertise: Fundraising, development, strategy management, charities work 

Alison Baverstock 

Dr Alison Baverstock is an Associate Professor of Publishing at Kingston University where she jointly founded MA Publishing in 2006. A former publisher and now publishing consultant, she is a regular commentator on the industry and champion of the value of profession-oriented disciplines within higher education. A very experienced external examiner, she has regularly acted as an external panel member for validations.

Alison (@alisonbav) is the author of several key books on publishing including How to market books (Routledge, 5th edition). A former winner of the Pandora Prize for Services to Publishing, she recently stepped down from the Board of Management of The Society of Authors and the Association for Publishing Education. She is committed to the wider sharing of books to promote better communication and is the founder of The KU Big Read and

Alison’s key areas of expertise: Publishing, research and development, higher education, author services

Former TLC Advisory Board Members

Daniel Cooper Daniel Cooper

Daniel Cooper worked for ten years at Amazon, mainly at its US head office as a Director of Business Development, and finishing up as Head of Kindle Direct Publishing Europe. Prior to Amazon, he worked for Schroder Investment Management in the City. Daniel graduated from Insead business school with Distinction and from Edinburgh University with a First in Social and Economic History. He now writes novels and novellas under his pen name Daniel Pembrey, and occasionally contributes non-fiction articles to publications including The Times. Three of his four published books have become bestsellers on Amazon UK. His author website is