Orange Prize-winning novelist Linda Grant
Linda Grant
That community had suddenly become relevant to her in an practical and personal way. From then on, she realised that if she treated Twitter right, it would treat her right too. And she didn’t even have to push sales messages out there for her readership to grow.
Molly Flatt comes out and says it like it is: Trying to establish yourself online once you have completed your manuscript, for the sole purpose of flogging said manuscript, will feel like bashing your head against a brick wall.
http://1000heads.com/2012/06/social-media-are-a-terrible-marketing-tool/